The C.A.R.E. Code Alliance of the Best for Babes Foundation is the first-ever alliance of companies, nonprofit organizations and media outlets putting positive pressure on the Booby Traps® to help make the 360-degree world around expecting and new moms safe, supportive and positive. In hospitals and health providers’ offices, in stores and public spaces, at work and among friends and family, the Allies are making a long-term investment in protecting healthy infant feeding and are positioned as trustworthy for expecting moms, new parents, and the public.
Moms are bombarded daily with information about infant feeding, but not all of it is reliable, and much of it undermines infant feeding decisions and breastfeeding success rates. All expecting and new moms deserve to know what businesses “have their backs” during the most vulnerable period of motherhood, just as they deserve to know which car seat is safest, which health care providers to trust, and which blogs or websites to turn to for accurate information.
The C.A.R.E. Code Alliance program, and its accompanying seal, rewards and recognizes businesses, nonprofits and blogs that protect healthy infant feeding by marketing them to families and the media. Members of the Alliance pledge to uphold a core set of criteria, as well as the Best for Babes Credo, and promise to raise mainstream awareness of the International WHO Code and of the importance of positive messaging for breastfeeding.
C.A.R.E. Code Criteria
C: Cheering and encouraging moms with positive messages.
A: Accepting, accommodating and non- judgmental about parents’ feeding decisions.
R: Referring to or Recommending expert lactation help as appropriate.
E: Evidence-based information is the standard in all communications.
I encourage you to learn more about Best for Babes and to support my fellow Alliance members this holiday season and beyond! You can join the CARE Code Deals page on Facebook to stay up to date with the latest deals and sales!
2016-2017 C.A.R.E. Code Alliance Members